Selling Land For Developers

Plot Sales Strategies For Developers

A bespoke or custom build strategy removes the risk and cost of building out a site while delivering as much, if not more, profit far sooner in the process. 

A bespoke build strategy retains the existing full planning consent and allows plot buyers to adjust the internal layout and specification. It is the fastest route for a developer to yield profit from a site as buyers are not involved in the external house designs or planning activities. 

Alongside our partners we provide all of the support and services required to deliver a successful, custom build scheme. 

Buyers are offered a fixed, turnkey build cost and receive all of the benefits of designing their own home without the ‘self build’ uncertainty around build cost, planning, contractor issues, etc. The process is closer to buying off plan but with the buyers funding all construction costs. 

All local authorities in England have a duty to grant planning on enough self or custom build plots to meet the demand indicated by their Right to Build register.

Sites for up to twenty detached dwellings in attractive locations are generally suitable for either a bespoke or a custom build strategy.

If you would like to discuss a site please email details to


A Modern Approach for Exclusive, Residential Developments

On relevant sites a bespoke or custom build strategy delivers at least the same, and often more, developer profit with far less risk and financial exposure when compared to a traditional sales route.

Plot buyers fund detailed planning and construction costs, with the developer retaining full control over the build options available.


Why More Developers Are Delivering Custom or Bespoke Build Homes


The majority of the profit is realised when the plots are sold, with the rest delivered throughout the build by acting as the main contractor


Realising the profit much sooner in the process allows developers to increase their output - funds are not tied up until units are constructed and then sold


On suitable sites a custom or bespoke plot sales strategy increases the land value by 30-50%


Custom build dwellings are fully exempt from CIL payments


Lower planning costs as the developer only funds outline applications


Demand for individual plots, especially across the South East, significantly outstrips supply


If an affordable contribution is required/agreed this can potentially be delivered via a number of discounted plots


Mortgages are readily available with buyers able to secure up to 80% LTV across the plot and build from a range of mainstream lenders

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